WE ARE FLETA*

*Pronounced flee-tah, rhymes with cheetah

PR is often PERCEIVED as a ‘nice to have’ for younger brands, but we disagree.

It is an enabler of your growth, crucial for building trust and a position of leadership.

but with limited headspace and time, we know brands need efficient & expert support without the price tag.

…CUE FLETA

FLETA is a solution for brands looking for an experienced PR brain to grow their profile without the heavy investment of hiring a full-time PR lead or a traditional agency.

As a sub-brand of Instinctif Partners, we offer the expertise of an established consultancy, packaged up at a lower cost, with flexible and scalable options.

OUR MISSION.

To fast track your growth, by boosting your visibility & credibility amongst the audiences you need to reach.

OUR APPROACH.

We offer straightforward packages, executed by a small team, supported by a suite of AI tools to speed up the day-to-day. High impact, low fees.

MEET KATIE, HEAD OF FLETA

Katie is an award-winning communications specialist and the pioneer behind FLETA.

Katie oversees all client strategy and day-to-day delivery, giving you a senior point of contact 24/7. Her suite of AI tools means Katie can focus on adding value, drawing upon Instinctif’s network of specialists as needed.

Katie has a track record of supporting young, founder-led businesses through to listed corporates, charities & high-net-worths, leveraging the media to generate real business impact, often enabling smaller brands to punch above their weight.

Katie has worked across a number of industries, from education to FMCG, health and retail. Her recent work has led to being highly commended as Young Gamechanger of the Year at the 2023 PR Week Awards.

MEET THE ADVISORS

Julian Walker
Chief Executive Officer,
Instinctif Partners

Julian is supporting Katie to grow FLETA and provides operational oversight. He has held number of senior roles both in-house and agency-side, working across consumer, corporate and financial communications.

Before joining Instinctif, Julian was chief communications officer at global travel management company CWT. Prior to that he held creative, development or management roles at consultancy stalwarts including Hogarth Partnership (now MHP), Citigate Dewe Rogerson, Brunswick and Burson-Marsteller.

He has extensive experience supporting founder-led and fast growth businesses, and even started his own boutique Capital Markets agency.

Emily Luscombe
Chief Client Officer,
Instinctif Partners

Emily provides senior counsel to Katie and FLETA clients on strategy, as part of her role on Instinctif Partners’ leadership team.

Emily has over 20 years' experience advising industry leaders, challengers and disrupters, from OVO and Garmin to Unilever and HSBC.

She is a passionate believer in the power of earned first communications to tackle business problems and unlock growth.

OUR SERVICES

Light touch retainers

For brands looking for an always on advisor to join your team, we offer ‘light touch’ monthly retainers, starting from £2,500 per month.

PROJECTS

Projects are a great tool for brands looking to amplify an important milestone or campaign, such as a launch or fundraise.

‘DIY’ starter PACKS

For brands that are starting out, we have a range of ‘do it yourself’ products that give you the knowledge to execute the basics yourself. They are practical, cost-effective and cover the following areas:

  • Building a media-ready brand narrative

  • Understanding the media & how to build relationships

  • Creating a social media content strategy

  • Leveraging LinkedIn to build your personal brand or company profile